We stand for the ones who serve.
The ones who protect.
The ones who sacrifice.

UNITED was born on deployment in 2022, forged from a love of training, a respect for discipline, and an unwavering gratitude for those who put others before themselves.

As described in our Privacy Policy, we collect personal information from your interactions with us and our website, including through cookies and similar technologies. We may also share this personal information with third parties, including advertising partners. We do this in order to show you ads on other websites that are more relevant to your interests and for other reasons outlined in our privacy policy.

Sharing of personal information for targeted advertising based on your interaction on different websites may be considered "sales", "sharing", or "targeted advertising" under certain U.S. state privacy laws. Depending on where you live, you may have the right to opt out of these activities. If you would like to exercise this opt-out right, please follow the instructions below.

If you visit our website with the Global Privacy Control opt-out preference signal enabled, depending on where you are, we will treat this as a request to opt-out of activity that may be considered a “sale” or “sharing” of personal information or other uses that may be considered targeted advertising for the device and browser you used to visit our website.

First and foremost,

we owe an enduring debt of gratitude to all veterans and to those who continue to serve in the U.S. military.

UNITED was built on that very ideal. Supporting veteran and first responder nonprofits that make a real difference isn’t just something we do—it’s part of our DNA.

The drive behind this company comes from my personal passion for weight training. I’ve always recognized the strong connection between service—whether in the military or as a first responder—and a commitment to physical fitness. In both worlds, discipline, resilience, and strength aren’t optional—they’re essential.

 Shop now

"Army Veteran, former E5 Sergeant, and founder of UNITED. I built this brand to honor veterans, first responders, and every American who believes in the freedoms our country was built on.

Every purchase supports nonprofits making a real difference for our nation’s heroes—because giving back isn’t just part of our mission. It’s the reason we exist."

-Cody, Founder

Stand for something.
Stand UNITED.

We honor the resilience and spirit of our veterans by crafting high quality athletic apparel that embodies strength, integrity, and purpose.


Our mission is to provide clothing for active life styles while supporting veteran and first responder communities through meaningful initiatives.


We strive to make a lasting impact by promoting unity, pride, and the stories of those who have served.


Together, we wear our values and stand for something greater!

 Shop now